Richard Fried, a retired history professor at University of Chicago-Illinois, will give a talk at 3 p.m. Sunday, July 12 at OPRF Museum about his fourth book, “The Man Everybody Knew: Bruce Barton and the Making of a Modern America.” Barton, a 1903 graduate of OPRF, created the advertising icon Betty Crocker and was a co-founder of what became the Batten, Barton, Durstine & Osborn advertising