Date
July 12, 2026 - 3:00:pm — 4:00:pm
Location
Oak Park River Forest Museum
129 Lake St
Oak Park, IL 60302
United States
Description
Richard Fried, a retired history professor at University of Chicago-Illinois, will give a talk at 3 p.m. Sunday, July 12 at OPRF Museum about his fourth book, “The Man Everybody Knew: Bruce Barton and the Making of a Modern America.”
Barton, a 1903 graduate of OPRF, created the advertising icon Betty Crocker and was a co-founder of what became the Batten, Barton, Durstine & Osborn advertising agency (BBDO). Barton served as a Republican Congressman representing Manhattan before becoming a lead opponent of Franklin Roosevelt’s New Deal and subsequently losing a U.S. Senate bid in 1940.